CLIENT: URBY
AGENCY: MADE THOUGHT
CREATIVE DIRECTOR: MATT DELBRIDGE
DESIGN TEAM: MARYKATE HENRY, ASHLEY LAW, EDWARD TSAO
Urby brings a new perspective to the residential category—fusing thoughtful design with cultural connection to offer urbanites a new way to live within the cities they call home. Made Thought created an identity to embody Urby’s unique ethos. Focusing on their human-centric approach to design and community, we created a simplistic design system that is able to adapt to each of their key touch points in delightful and unexpected ways. Because no two Urbys are the same, the brand dynamically flexes to show up in new and exciting ways in both physical and digital spaces.
CLIENTS
ADIDAS ORIGINALS
ADIDAS PERFORMANCE
APPLE
BERGGRUEN GALLERY
FEELD
FATHER DAUGHTER RECORDS
MIAMI DESIGN DISTRICT
THE NEW YORK ISLANDERS
WEWORK
I am a multidisciplinary artist, designer and art director based in New York City. My creative process is led by curiosity and often find inspiration through people, conversations and subculture. I am currently the Design Director at Made Thought New York, and have previously collaborated with High Tide NYC, Mythology, Apple, Johannes Leonardo, and Elixir Design.