CLIENT: ADIDAS
AGENCY: JOHANNES LEONARDO
DESIGN DIRECTOR: SARAH BASSETT
DESIGN TEAM: ALEXA MEKITA, TOM ELSEY, VITTORIO PEROTTI
Celebrating five decades of culture makers, Adidas relaunched the brand’s most iconic shoe — the Superstar — Johannes Leonardo was tasked to create a global campaign that focuses on the future of the brand, while paying homage to its past collaborations.
I am a multidisciplinary artist, designer and art director based in New York City. My creative process is led by curiosity and often find inspiration through people, conversations and subculture. I am currently the Design Director at Made Thought New York, and have previously collaborated with High Tide NYC, Mythology, Apple, Johannes Leonardo, and Elixir Design.