bloomsuperstar

CLIENT: ADIDAS
AGENCY: JOHANNES LEONARDO
DESIGN DIRECTOR: SARAH BASSETT

DESIGN TEAM: ALEXA MEKITA, TOM ELSEY, VITTORIO PEROTTI

Celebrating five decades of culture makers, Adidas relaunched the brand’s most iconic shoe — the Superstar — Johannes Leonardo was tasked to create a global campaign that focuses on the future of the brand, while paying homage to its past collaborations.

ss20_Superstar_AlwaysOn_MasterLayouts_01139superstar
layout2-1superstar
Group-74superstar
superstar5
ADIDAS_2020_Superstar_10superstar2
ss20_Superstar_AlwaysOn_MasterLayouts_0113-42superstar
ADIDAS_2020_Superstar_6superstar
superstar-product
layout5-3
superstar8

CLIENTS

ADIDAS ORIGINALS
ADIDAS PERFORMANCE
APPLE
BERGGRUEN GALLERY
FEELD
FATHER DAUGHTER RECORDS
MIAMI DESIGN DISTRICT
THE NEW YORK ISLANDERS
WEWORK


I am a multidisciplinary artist, designer and art director based in New York City. My creative process is led by curiosity and often find inspiration through people, conversations and subculture. I am currently the Design Director at Made Thought New York, and have previously collaborated with High Tide NYC, Mythology, Apple, Johannes Leonardo, and Elixir Design