CLIENT: BLOOM
AGENCY: HIGH TIDE
CREATIVE DIRECTOR: DANNY MILLER
TEAM: WENDY VONG, CALEB VAN DYKE
Bloom is one of Los Angeles’ original cannabis vape brands, which has developed a loyal passionate following over the years through its cutting-edge extraction process and products. In looking to evolve their brand to engage a new audience of nationwide cannabis connoisseurs, Bloom turned to High Tide to create an identity that rethinks the branding rules of a cannabis culture they helped pioneer. High Tide developed the overall strategy, visual identity, art direction, web design and packaging with an eye toward projecting authority and confidence while avoiding well-worn cannabis industry tropes.
CLIENTS
ADIDAS ORIGINALS
ADIDAS PERFORMANCE
APPLE
BERGGRUEN GALLERY
FEELD
FATHER DAUGHTER RECORDS
MIAMI DESIGN DISTRICT
THE NEW YORK ISLANDERS
WEWORK
I am a multidisciplinary artist, designer and art director based in New York City. My creative process is led by curiosity and often find inspiration through people, conversations and subculture. I am currently the Design Director at Made Thought New York, and have previously collaborated with High Tide NYC, Mythology, Apple, Johannes Leonardo, and Elixir Design.