CLIENT: FEELD
AGENCY: MADE THOUGHT
CREATIVE DIRECTOR: MATT DELBRIDGE
TEAM: PAULINE ESGUERRA, ASHLEY LAW, ANDREW JOHNSTON
PHOTOGRAPHER: MOLLY MATALON
TYPE DESIGNER: CHARLOTTE ROHDE
In an era where dating apps are now synonymous with how we connect, they often lag behind evolving cultural scripts around gender, sexuality and relationships. As more and more people question what truly brings them pleasure and happiness, we begin
to question the inherent constraints of age-old constructs, and recognize that human beings are fluid and dynamic.
Feeld is at the forefront of this new world. A dating app that inspires members to revel in the discovery of inner worlds, embrace joie de vivre and lead their lives with curiosity.
The Made Thought team worked with Feeld to define a bold brand world that reflected their mission, and redefined all areas of the brand from the user experience to the way it shows up in the world.
I am a multidisciplinary artist, designer and art director based in New York City. My creative process is led by curiosity and often find inspiration through people, conversations and subculture. I am currently the Design Director at Made Thought New York, and have previously collaborated with High Tide NYC, Mythology, Apple, Johannes Leonardo, and Elixir Design.