CLIENT: WEWORK
AGENCY: JOHANNES LEONARDO
DESIGN DIRECTOR: CHARLES WALTINGTON
TEAM: PETER DOMMERMUTH
"Here We Can" is a campaign to promote WeWork's private offices in their spaces. The campaign inspires and empower entrepreneurs to unleash their full potential, portraying them through heroic portraits with the backdrop of dynamic architecture. This fusion results in captivating compositions featured in both print and animated advertisements. The campaign consisted of out-of-home billboards, public transit dominations, printed magazine spots, and a series of social ads.
I am a multidisciplinary artist, designer and art director based in New York City. My creative process is led by curiosity and often find inspiration through people, conversations and subculture. I am currently the Design Director at Made Thought New York, and have previously collaborated with High Tide NYC, Mythology, Apple, Johannes Leonardo, and Elixir Design.